Modern Identity for a Healthcare Provider Speeds Patient Onboarding by 140%
The Challenge
CarePulse possessed top-tier clinical operations but suffered from an outdated, fragmented brand identity. Patients found their digital portals confusing, and their positioning failed to stand out in a congested health provider market. They needed a HIPAA-compliant rebrand that blended enterprise authority with patient empathy.
The Petro Approach
Petro conducted a deep-dive brand audit. We designed a modern visual identity system, rewrote their brand voice to emphasize approachability and trust, and overhauled their patient experience UX flow.
The Technical Solution
We delivered a cohesive visual identity, brand guidelines, and an internal rollout system. We built and launched their core public web portals using accessible Web-Experience guidelines. Through the Petro Live View portal, CarePulse executives watched the project transition from Figma mockup to fully-coded components in real time.
The Business Results
The new brand identity was rolled out across 18 regional facilities. The streamlined UX design resulted in a 140% speed improvement in patient digital onboarding. Direct website registrations for elective procedures increased by 54% in the first quarter post-launch.
Delivery transparency
During this engagement, CarePulse Hospital Networks tracked campaign analytics, spend optimization, and project deliverables in real time through our shared reporting pipelines.
“Petro delivered a world-class brand system under tight regulations. The Live View dashboard gave our regulatory committee complete visibility during review cycles.”
Chief Marketing Officer, CarePulse Hospital Networks
Applied Services
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