New Next.js Infrastructure Drives 89% Increase in Organic B2B Inquiries
The Challenge
Ferrum Heavy Industrial operated a slow, outdated catalog site on legacy CMS platforms. It was poorly indexed by search engines, hard to update, and lost potential procurement deals because buyers couldn't easily browse machine specifications on mobile devices.
The Petro Approach
Petro designed and developed a custom, high-speed Next.js frontend integrated with an easy-to-use Headless CMS, creating a seamless, lightning-fast digital equipment catalog.
The Technical Solution
We restructured their entire information architecture of 1,200 product specifications. We implemented clean Schema.org markups and mobile-optimized browsing. Ferrum's product managers were trained to manage and edit specifications instantly in the headless CMS.
The Business Results
The new website launched with a Largest Contentful Paint (LCP) speed of 1.4s. Ferrum saw an immediate search ranking surge, resulting in an 89% increase in B2B organic inquiries. Mobile traffic conversions improved by 112% due to responsive catalog UX.
Delivery transparency
During this engagement, Ferrum Heavy Industrial tracked campaign analytics, spend optimization, and project deliverables in real time through our shared reporting pipelines.
“Our website is now a powerful lead-generation machine. The Petro team's technical expertise in SEO and Next.js completely transformed our sales funnel.”
Director of Marketing Operations, Ferrum Heavy Industrial
Applied Services
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