Unified Campaign Drives 10,000+ Signups & Cuts CAC by 42%
The Challenge
Vektor, an enterprise cloud infrastructure tool, was preparing a major product expansion. They had high product quality but struggled to cut through B2B marketing noise, relying on siloed campaigns that failed to convert interest into database signups.
The Petro Approach
Petro engineered a unified, multi-channel B2B campaign titled 'Zero-Friction DevOps'. We coordinated digital ads, targeted account-based marketing (ABM), gated developer tool kits, and social newsletters into a single conversion-focused campaign architecture.
The Technical Solution
We produced 80+ creative assets, landing pages, and automated lead nurturing tracks. Our team managed the active media buy across developer platforms and business search terms, running rapid A/B creative testing to maximize conversion value.
The Business Results
The integrated campaign generated over 10,240 platform registrations within 90 days. Average Customer Acquisition Cost (CAC) dropped by 42% due to high ad relevance and automated post-click nurturing, while qualified sales demo bookings surged by 68%.
Delivery transparency
During this engagement, Vektor DevOps Platform tracked campaign analytics, spend optimization, and project deliverables in real time through our shared reporting pipelines.
“Petro executes campaigns with startup speed and senior precision. Their Live View dashboard kept us updated on lead volume and spend every single hour.”
Head of Marketing, Vektor DevOps
Applied Services
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